If you’re interested in using Apple Search Ads to promote your business, you’ve come to the right place. You’ll learn about the Pay-per-tap model, Keyword research, and setting up an ad account. You’ll also learn how to create an ad campaign.
Apple Search Ads works on a pay-per-tap model, meaning you have to pay for each ad a user taps on. You can choose the keywords that you want to target, and you can also choose the countries in which your ads will be shown. Once you’ve selected your keywords, you can set a maximum CPT and budget for each ad campaign. You can also specify the airing time of your ads.
Apple takes 30% of the revenue you earn from ad placements. This is the same percentage they take from in-app purchases. Creating Apple Search Ads is relatively easy. It is possible to use a simple design for your ads, with your app’s name, icon, and a short description. It’s important to remember that you can only place one ad per search query, so you must be careful about how you use the format.
Cost-per-tap campaigns on Apple Search will change on July 19. The cost-per-tap model is the Apple Search equivalent of cost-per-click advertising. To calculate the cost-per-tap, you divide the total cost of your ad by the number of taps the ad receives. The actual amount charged will depend on the price of the nearest competitor.
Apple’s bidding algorithm primarily looks at the maximum CPT bid you can place and the ad’s relevance. Apple wants to provide the best experience possible to its users, so it examines keywords’ historical tap-through rate, indicating how many times a user has clicked the ad. In addition, Apple uses metadata to determine keyword relevance.
There are two main types of campaigns for Apple Search Ads: Basic and Advanced. Basic campaigns operate on a CPC model, while Advanced campaigns operate on a pay-per-tap (CPT) model. Basic campaigns are simpler to set up and have more restricted audience targeting. The Advanced model is more complex and allows marketers to tailor audiences and keywords.
When creating an ad campaign on the App Store, keyword research is essential to ensure your ads are matched to relevant terms. For example, if you were promoting an app, you should use relevant keywords unique to your app. Similarly, the content of your ad should be related to the keywords you’re using. The more relevant your ad content is, the more likely people will click on it and install it.
You can add your own keywords to the Keyword Planner. To do so, separate the keywords with commas. In addition, you can switch the match type of your keywords. After you have added a few keywords, you can change their bids. Alternatively, you can add and change more keywords by bulk uploading them in the Keywords tab. You can upload up to 5000 rows of keywords via a spreadsheet. Remember to save the CSV file using UTF-8 encoding when uploading multiple keywords.
Keyword research for Apple Search Ads is critical to ensure that your ads appear at the top of the search results, which are crucial in increasing app recognition and the number of installs. The keywords you use for your ad campaign will have the biggest impact on the success of your campaign. To get high click-through rates, carefully analyze the search demand and the competition before selecting a keyword for your campaign.
Once you’ve chosen a keyword set, you must select the creative sets that will be most effective for your ad campaign. Apple will create an ad set automatically from your product page, but you can upload more creative sets if you’d like.
Setting up an ad account
To start setting up an Apple Search Ads ad campaign, you’ll need an account with Apple. You can create a basic or advanced account. Once you’ve registered, sign in with your Apple ID (the one associated with your App Store Connect account). Next, choose your language and date/time format preferences. You’ll also need to accept the Apple Advertising Services Terms of Service. Finally, fill out the Business Details page with tax information and contact preferences.
Setting up your account is quick and easy. The basic version of Apple Search Ads is free and has limited targeting options. However, it’s still effective compared to other options. It is a great start and can be effective for subscription apps. The basic version of Apple Search Ads is ideal for those who don’t want to invest much time or money in their campaign.
Using Apple Search Ads is an excellent way to reach iOS users who might be looking for similar apps. iOS users are more likely to spend money on apps and in-app purchases than their Android counterparts. Moreover, Apple’s App Store boasts 2.22 million apps. Apple Search Ads can be used to promote your apps by placing them at the top of suggested apps lists and search results.
Apple Search Ads can be set up to target specific demographics and devices. You can also specify negative keywords to exclude certain results from your audience. You can also select a CPT goal for your ad campaign.
Setting up an ad campaign
Setting up an Apple Search Ads campaign is not as difficult as you might think. The app store is very popular, and 70% of all visitors find an app by searching for it. It also makes sense to advertise in countries where iOS users are more likely to make purchases. So if you’re targeting users in these countries, Apple Search Ads would be the best choice for your ad campaign.
The first step in setting up your Apple Search Ads ad campaign is to create an account. Apple offers a free $100 credit for new users. This credit is useful for testing Apple Search Ads and experimenting with different marketing strategies. Moreover, there’s a $5 daily cap on the amount you can spend on ads, which allows you to test the limits for installation budget and marketing goals.
The next step in setting up an Apple Search Ads ad campaign is selecting keywords that match your product. You can also add negative keywords to exclude certain search results. You can also choose from a variety of creative sets. Initially, a product page will be used for creating the ad set. Still, you can also upload additional ad creative sets.
You can choose whether to choose a Basic or Advanced Apple Search Ads ad campaign. Once you’ve chosen your campaign type, you can choose a monthly budget and maximum cost-per-install (CPT). You must confirm your payment method when setting up an Apple Search Ads ad campaign. If you don’t have one, your ads will not run.
Setting up an Apple Search Ads campaign is a great way to reach new audiences, improve conversions, and measure performance. But it’s not an easy task – it’s very important to understand the nuances of this campaign. A good strategy requires careful planning and a thorough keyword database.
Optimizing your bids
As one of the fastest growing advertising channels, Apple Search Ads require careful planning to maximize ROI. Several ways to optimize your bids on this channel, and many experts recommend certain best practices. One of the first things to do is to select the right campaign structure. There are three types of campaigns: brand, competitor, and generic. Brand campaigns focus on the brand name and target specific keywords. In contrast, competitor campaigns focus on acquiring the keywords of your competitors.
Using the appropriate keyword match type can be critical for maximizing return on investment. If you use a broad match, you may not receive as many impressions as with an exact match, but your bids will be higher. Broad match is a good choice if your app is widely advertised and has a low conversion rate. For specific keywords, try exact match.
Another way to optimize your bids on Apple Search Ads is to use the same keyword research as you do for App Store optimization. As with App Store optimization, you must research multiple categories to determine the most effective keywords for your business. In addition to product keywords, you must consider features and location keywords.
Using Apple Search Ads is one of the best ways to ensure your app gets noticed by users looking for apps. The App Store receives more than 500 million visitors weekly, and Apple Search Ads can increase your app’s visibility. Depending on the type of content, Apple’s algorithm will determine which ad will appear, ensuring you have the best chances of making a sale.
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