Skip to content

4 Fast, Easy Tips For PPC Advertising If You Are Selling To Businesses

Tips For PPC Advertising If You Are Selling To Businesses person using laptop

Using PPC advertising for businesses can be a good way to build a strong customer base. If you have a product or service to offer businesses, you should use keywords that are relevant to your business. However, it is important to use words that are less intimidating to customers. For example, words like “limited time only” or “for a limited time only” can have the same effect without being too overwhelming. If you can create ads that are relevant to your business, you can increase your conversion rate and customer base with PPC advertising.

Ad extensions

Ad extensions are a useful way to increase the visibility and click-through-rate of your ads. These extensions are free and can help you increase your CTR and ROI. There are different kinds of Google ad extensions. Some of them are clickable (with hyperlinks), while others are non-clickable. However, both kinds of ad extensions have one common feature: they add content to your ad, making it more interesting for viewers.

Ad Extensions provide additional real estate for your ads, enabling you to provide additional information and more emotional calls to action. Since the character limit on ads is limited, you can use this extra real estate to make your advertisements more compelling. Moreover, Ad Extensions improve your Quality Score, which means lower CPCs. The process of adding extensions is simple. All you have to do is sign in to your account and click on the ‘Extensions’ tab. Then, you’ll be presented with the list of extensions available to you.

Another useful extension is the Affiliate Location Extension. It allows you to link your retail location with your Google Ads account. This extension allows you to promote current promotions. For example, if your online store is offering a discount to business customers, you can place an ad in a certain location.

Another way to increase your conversion rate is to include Promotion Extensions. These extensions help businesses capture leads directly from their ads. They allow you to collect potential customers’ contact information and additional information. The use of these extensions is an easy and convenient way to improve your PPC campaigns and increase leads.

Google also allows advertisers to include third-party reviews on their ads. These are shown only on ads in positions one to three. These reviews help build customer trust. The reviews can either be exact or paraphrased, and include a link to the original source. When used in conjunction with other PPC advertising strategies, review extensions increase your chances of boosting click-through rates.

Another great PPC advertising extension is the Seller Rating Extension. This extension highlights businesses with good customer ratings. It displays information and reviews about the business, and is not charged for clicks. It can improve click-through rates and conversions.


Geo-targeting is an important part of PPC advertising if you are selling to local businesses. Approximately 72% of people who search for local businesses actually visit the business within five days. This means that if you show up in the right place at the right time, you have a great chance of meeting customers in person. By setting up your campaigns accordingly, you can increase revenue and reduce wasteful ad spend.

Geo-targeting allows you to increase brand exposure, boost traffic and even limit events to areas within a certain radius. This can increase your sales, bounce rate and conversions by allowing you to reach a specific audience. In addition to local businesses, geo-targeting allows you to target businesses in particular languages.

Geo-targeting is particularly helpful for businesses that have multiple locations. You can choose to target specific cities or regions, and include the location in your ad copy. This helps you appeal to a local audience and avoid angry customers who are unable to find your product or service.

In addition to targeting specific locations, geo-targeting can also be used on social media platforms. Facebook offers an option for advanced geo-targeting, which allows you to specify a radius around a specific location. Similarly, Google AdWords offers similar capabilities.

Geo-targeting for PPC advertising enables you to target the areas where you can get the most sales. For example, you can choose to target people based on gender, age or interests. For example, if you are selling sushi to businesses in San Francisco, you may want to target local people in the surrounding San Francisco Bay area. By using geo-targeting, you will be able to maximize the return on investment on your advertising campaigns.

Using geo-targeting for PPC advertising is an excellent strategy if you want to personalize the user experience and drive more sales. In addition, geo-targeting is also an important tool for seasonal promotions and sales cycles. When your customers are close to the holiday season, geo-targeting will allow you to display product recommendations based on their location. You can also show relevant popups in order to boost sales.

Keyword research

As a PPC advertiser, one of the most important steps is researching profitable keywords. Look into the types of products and services your business offers, and decide which keywords would yield the highest ROI. Then, enter those keywords into Google Keyword Planner. This tool will show you which other businesses are using those keywords and their volume. This will help you know what type of bid you need to make in order to compete.

If you are new to PPC advertising, the first step is to understand your industry. You should know which keywords are the most competitive, and what the average cost per click is for your industry. Knowing the competition is vital and will give you a better idea of how much you can spend on your PPC advertising campaign.

Next, make your advertisement as compelling as possible. PPC ads have only a limited amount of space to capture the attention of potential customers. Make your ads interesting, easy to understand, and as relevant as possible to your brand and products. Use relevant keywords to stand out from the crowd and drive traffic to your website.

PPC advertising for businesses is different than other forms of online marketing. You need to choose the right time to launch a PPC campaign. It’s not easy, and it’s easy to make mistakes. But with the right knowledge and experience, you can get the results you’re looking for.

One of the most important factors in determining the best strategy for your business is to determine which keywords and phrases will attract your target audience. For instance, if you are selling to businesses, you need to create ads that target people with the shopping intent. This will make sure you reach the right audience and generate the highest ROI.

Another important consideration for PPC advertising for businesses is the amount of keywords. A successful PPC campaign must include keywords in the headline, the description, and the optional URL. This will help the search engines determine where your ads should appear. Aside from keywords, make use of ad extensions. These can provide more information about your products or services, offer special deals, and increase click-through and conversion rates.

Conversion rate

When selling to businesses, you may want to track your conversion rate. In order to do this, you will need to track all emails that your prospects send you and all social media interactions. Some prospects may not complete a form on your landing page, but they may buy after contacting you in an email.

If you’re unsure what conversion rate is, take a look at the average conversion rate of your industry. This will give you an idea of the range of possible conversions. Depending on the industry you are in, the conversion rate may be higher or lower than that of your own.

For a business, conversion rate can be an important factor in determining whether you should invest in paid advertising. If you’re selling a PS49/month retainer, you’ll have a higher conversion rate than if you’re selling a high-end property for thousands of dollars. This is because people don’t typically buy expensive items over the internet. It takes time and a lot of factors to make a decision about a large purchase, and online research plays a huge role in the customer journey.

Conversion rates vary between different industry sectors and keywords. In general, conversion rates are higher for brand-specific searches than generic searches. But when it comes to selling to businesses, your conversion rate should be at least 5.31%. Several things can increase this number, including a good landing page and appealing copy.

It’s also important to match your ad message to your landing page. This way, the prospect can connect the two messages instantly. For example, if your ad mentions 20% off, make sure the 20% discount also comes through on the landing page. A similar message can make it much easier for them to make a decision on the product.

The conversion rate for PPC advertising when selling to businesses can vary from one company to another. In some industries, a two-five percent conversion rate is impressive, but in others, it’s just not high enough. This means that you should get creative with your offers and find ways to qualify the leads you get. In addition, you should test multiple offers in order to identify obstacles that stop a conversion. Using tests to improve your conversion rate will allow you to identify the best path to conversion for your business. Lastly, you should consider remarketing to capture the people that have already shown intent to buy.

Could still use more help? We can manage your ads on all search engines.

If you're looking for search engine marketing services, we can help. Whether it's Google, Bing, DuckDuckGo, Amazon or Apple, we take campaigns to the next level.

Improve ROI on your paid search campaigns.

With our keyword research, bid and budget management you can know exactly what to expect from each ad dollar. Grow your business with our valuable insights that can make your paid search campaign more effective.

Let Swingman take your paid search to the next level.

We don't leave anything up to chance. Every detail matters, and we make sure it's executed the right way. Keep your focus on the big picture while we handle the details—and increase ROI with higher profits.

Help your PPC campaigns grow.

Swingman is the answer to any PPC campaign you’re struggling with. We offer a wide range of services to help you get better results. Get Started Now.

Leave a Reply

Your email address will not be published. Required fields are marked *