Swingman Paid Search Engine Marketing Logo

The Paid Search Experts.

We are paid search experts with decades of experience planning, optimizing and scaling winning campaigns. We know how to find the most efficient keywords and how to use them effectively so you know exactly what to expect from each ad dollar. We provide valuable insights that can grow your business by making your search ad campaigns more effective.

We offer a wide range of services including: keyword research + forecasting, bid-budget management, ad copywriting, landing page optimization, front-end conversion rate optimization, and A/B + Multivariate split testing.

Atomic Solutions

Our solutions are crafted to support your brand's synergy.

Organic Optimization

Advanced Conversion Rate Optimization strategies to improve the efficiency of brand growth efforts.

Conversion DNA

We find out where your conversions come from and what motivates them.

Swingman is a paid search marketing agency specializing in optimization, bidding, and campaign management.  We are not a creative agency, we are a crafty agency. We’re not flashy, we don’t have a podcast or sell books, we just manage ads.  With a team of experts including strategists and analysts, we’re confident that our expertise will help your bottom line soar.

Effective. Efficient.

Case Studies

Swingman advertising Search Engine Marketing

Real Results.

Recently, we took over the Google Ads search campaigns for a B2B company.

Our Approach:
Restructuring the account for scale. Keyword clean-up. Refocusing on high-volume keywords. 

Our team did a lot of research on the client’s target market, the keywords by match type and the search terms that triggered them. We also looked at the company’s website to see what kind of messaging and call-to-actions they used. Based on our research, we made many changes to the company’s Google Ads search campaigns. We changed the keywords they were targeting and clarified their ad copy and CTAs. We also implemented a negative keyword strategy to ensure that their ads weren’t being shown to people who weren’t interested in their products. Within 30 days of making these changes, the company’s cost per conversion dropped by more than half. The company was very happy with the results.

B2B & SaaS

Lead generation. Subscriptions.

DTC eCommerce

Sales. Revenue. ROAS.

B2C Growth

Growing brand awareness.
Improving market saturation.

Who we are.

Strategists, Scientists and Nerds. 

We are the ones who know that the status quo is never good enough. We are the ones who are always looking for ways to improve, innovate, to change the world. We are the ones who are never satisfied with the way things are because we know that there is always room for improvement. We are the ones who are constantly asking, “why?”

Why is this the way it is? Why can’t it be better? Why can’t we do things differently? We are the ones who are constantly challenging the status quo. We are the ones who are always looking for new and better ways to do things. We are the ones who are constantly pushing the boundaries of what is possible.

We are the ones who are always asking, “what if?” What if we did this differently? What if we took this idea and ran with it? What if we pushed the envelope and created something truly groundbreaking? We are the ones who take risks. We are the ones who are willing to fail. We are the ones who are always looking for a new challenge.

Work with us.

5 Steps to Become A Swingman Client

Start Here

As soon as the form below is completed, we get docs over to you for your review. 

Step 2: Agreements

An NDA, a Statement of Work and the Marketing Services Agreement are signed by both parties. 
The Mutual Non-Disclosure Agreement keeps your data and business plans safe with us.  The Statement of Work outlines exactly what to expect from our service in plain English and anything we need from you to get started. The Marketing Services agreement is our formal outline of services and what we need to deliver them. 

Step 3: Where The Rubber Meets The Road

Account access is granted and we will start work on your keyword forecast or audit. 

Step 4: Insights, Strategy and Management 

We get insights from you on your goals and create a strategy, and your ad account is expertly managed and reported on for the calendar month.

Step 5: Growth

You decide if there's more work that can be done in month two or to manage your account on your own. There's no commitment. Our agreements are month-to-month with no obligation to continue.  We hope that we've given you some tools and good campaigns to succeed on your own. Of course, you can always come back for another month if you have a new idea or want more help.