Swingman Paid Search Engine Marketing Logo

SWINGMAN IS THE BEST SEM AGENCY
BECAUSE WE DELIVER
CLEAR RETURN ON AD SPEND

WE GROW YOUR BUSINESS BASED ON ROAS
…AND WE DO IT BETTER THAN ANY OTHER PPC AGENCY
BECAUSE WE ONLY DO SEARCH.

Get a custom search ads consultation and we’ll craft a specific keyword and campaign strategy for your business. Get competitive benchmarking and forecasting for your search campaigns from real experts to increase your revenue and cut costs.

who we are

THE LEADER IN Paid Search

Built For Growth

We increase revenue in real life, businesses love it.

Performance Marketing

We are 100% ROAS focused. We'll spend less if it helps the account.

Smart Work = Results

We are honest, hardworking and get results.

OUR Search Engine Marketing PROCESS

Step 1

Identify PERFORMANCE GOALS AND REVIEW HISTORICAL DATA

Step 2

DEVELOP AD COPY & CREATIVE

Step 3

BUILD CAMPAIGNS, KEYWORDS & TARGETING PREFERENCES

Step 4

OPTIMIZE BIDDING STRATEGY, MONITOR, REPORT & REFINE.

Why use Search Ads to help grow your business?

Using SEM is an excellent way to boost brand recognition, generate leads, and generate sales.

Some advantages of SEM include:
  • Precise targeting
  • Affordability
  • Increased visibility in search results
  • Return on ad spend (ROAS).

Although you might not rank organically in search for a given keyword, you can still appear at the top of the search results with PPC. It’s simple and efficient to test ad variations and fine-tune your campaigns with SEM data. You can also track ROI and improve performance with accurate direct reporting and results tracking.

What does a good SEM agency do?

Media Planning
Media Buying
Ad Optimization
Account Monitoring
Identifying Opportunities To Scale 

Copywriting
Conversion Rate Optimization
Keyword Research and Forecasts
Bid Strategy Optimization
Overall Search Engine Strategy Review

 

Volume of Sales From start to finish, your account will be built and optimized for real results, not surface-level metrics.

Geo-Targeting, Geofencing and Day-Parting Hyper-focused local campaigns help you target and reach the audience that matters most to your business.

Intent-Based Keyword Strategies Reaching the right people with the right intentions means more qualified leads at a lower cost.

Retargeting Strategies Follow up and be the first result for site visitors and past purchasers when they search again. 

Low 7.5% Management Fee The best part. NO ad copywriting fees. NO set-up fees. NO extra weird tacked-on maintenance fees. We only charge 7.5% of your managed platform ad spend–which is half the cost of your average ad agency. Spend $5,000 or $500,000 – our fee is only 7.5%.

Clean Useful Tracking Data On Forms & Calls Tracking leads both by phone and contact forms is the difference maker in optimizing your campaigns and driving more high-quality prospects into your pipeline.

5 common ppc management questions

A pay-per-click company is an online advertising firm that is part of the digital marketing industry. The phrase pay-per-click refers to a digital marketing company that provides pay-per-click advertising services. Although most pay-per-click companies also provide a variety of other advertising services, the basic payment structure is the click. Pay-per-click, the first and still most popular approach, is still known as pay-per-click company.

Short Answer: No.
Long Answer: Having an expert in your corner can help your lower your costs and navigate the headaches of account management. We recommend businesses that are ready to spend $2,500 or more on search take a call with an agency before adding their credit card to the account just to get an idea of best practices.

Yes! Unlike other agencies we want business owners and their team members to feel comfortable and confident running their own PPC ad campaigns. There are many great resources to learn more about Pay Per Click on Youtube, search keywords like: “how to do PPC management”, “adwords campaign management”, “how does adwords work”, “google ads fundamentals”. 

Here’s Google’s official video on getting started with PPC Management

Google also makes it very easy to learn paid search and PPC management. You do not need a PPC Management service or PPC Management agency to run ads with Google, Bing or Amazon, we provide a service of convenience and make it easier to grow your business.  

Think of PPC management companies as a resource or shortcut that makes your life easier. 

Remarketing or Retargeting is a PPC solution to find your site visitors or past purchasers again on search or elsewhere on the web. 

Swingman provides PPC management services for Google Search Ads (via Google Adwords, Search Ads 360, or Google Ads), Amazon Advertising, Bing, Yahoo, DuckDuckGo and others (via Microsoft Advertising).

5 Steps to Become A Swingman Client

Start Here

As soon as the form below is completed, we get docs over to you for your review. 

Step 2: Agreements

An NDA, a Statement of Work and the Marketing Services Agreement are signed by both parties. 
The Mutual Non-Disclosure Agreement keeps your data and business plans safe with us.  The Statement of Work outlines exactly what to expect from our service in plain English and anything we need from you to get started. The Marketing Services agreement is our formal outline of services and what we need to deliver them. 

Step 3: Where The Rubber Meets The Road

Account access is granted, and we will start work on your keyword forecast or audit. 

Step 4: Insights, Strategy and Management 

We get insights from you on your goals and create a strategy, and your ad account is expertly managed and reported on for the calendar month.

Step 5: Growth

You decide if there's more work that can be done in month two or to manage your account on your own. There's no commitment. Our agreements are month-to-month with no obligation to continue.  We hope that we've given you some tools and good campaigns to succeed on your own. Of course, you can always come back for another month if you have a new idea or want more help.

Swingman Paid Search Engine Marketing Logo

Main Office: Dover, Delaware, USA

24/7 Phone: ‪(302) 857-0848‬

© 2022 Swingman LLC. – All Rights Reserved.