What Is Direct Response Marketing?

By Swingman

I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury, and to grow your online business, I quickly learned…

Taboola: How to Plan and Develop Your Content Marketing Strategy

By Swingman

This post will do you a world of good if you agree with this one very simple premise: You’re far more likely to achieve success with content marketing if you have a documented content marketing strategy. Research from Content Marketing Institute and MarketingProfs indicates content marketers with a documented strategy are: Much more likely to consider themselves effective…